Building global software on a profitable foundation.
Norby Group builds SaaS products and AI-powered automation for global markets — funded by a consulting business that has been profitable from day one.
Two engines. One group.
We build software products for global markets, funded by services companies that generate consistent profit across five markets — from Kazakhstan to the USA and UK.
Direction 01
CRM, AI & Automation Services
We implement and customize CRM systems, and integrate AI into business operations — LLM-powered assistants, automated workflows, and analytics. 70+ client deployments, profitable since day one.
Direction 02
SaaS Product Development
We design and build software products with recurring revenue — from marketplace automation platforms to consumer apps with embedded AI. Built for global markets from the first line of code.
Five companies, one thesis.
Each business operates independently with its own team and market focus — united by shared ownership, infrastructure, and a common philosophy of building with precision.
DEFIANT
Eastern Europe, Central Asia, Turkey, USA, UK
Digital Transformation & AI
The group's digital transformation agency. DEFIANT takes on the deep work — process redesign, AI integration, BI analytics, and end-to-end automation — for businesses ready to change how they operate, not just which tools they use.
JustCRM
Kazakhstan, Turkey, USA, UK
CRM Implementation
The CRM implementation agency. JustCRM delivers Bitrix24 projects end to end — setup, customization, migration, and training — with legal entities and local representatives in every market it serves.
Omniplace
Kazakhstan
SaaS Platform
Connects sellers on Kaspi.kz — Kazakhstan's largest marketplace — to their CRM without a single line of code. Orders sync, customer messages send themselves, and analytics update in real time.
Tendy
Eastern Europe
AI SaaS · Beta
AI tender intelligence for public procurement. Tendy aggregates tenders from official sources, and its AI reads the documents — requirements, deadlines, stop-factors — before the bidder does. Works inside Claude, ChatGPT, and other AI assistants. In paid beta since 2026.
Carvetka
Global
SaaS Product
An AI mechanic in your pocket. Carvetka tracks service history, expenses, and reminders across every vehicle you own — and Spark, its built-in assistant, turns symptoms into answers. The group's first fully global consumer product.
One founder, five operating companies.
Every company in the Norby Group portfolio is built hands-on — from product architecture to client delivery. The holding structure reflects a deliberate strategy: generate revenue through services, reinvest into scalable software.
Aidar Khazeev
Founder & Group CEO
Founder and operator of five companies across CRM services, AI automation, and B2B and consumer SaaS — from Eastern Europe and Central Asia to global markets.
- DEFIANTFounder
- JustCRMCo-Founder
- OmniplaceCo-Founder
- TendyFounder
- CarvetkaFounder
Start a conversation with us.
Whether you're a potential investor, partner, or prospective client for one of our companies — we're open to the right conversations.